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I think we’ve all heard different speakers say different things about marketing. Some say that you should knock on as many doors as possible. Others say that signs are the way to go. Some talk about direct mail. Others swear by newspaper ads. Over the next several weeks, we’ll look at the pros and cons of each. Today, it’s door knocking vs. direct mail. Who is gonna win?

Direct mail. Hands down. There’s no doubt in my mind. I’ll put my money on it every single time. Why? Let’s discuss.

• First, door knocking obviously takes up a lot of time. Let’s talk about time for a second. It’s the one thing that Bill Gates can’t make more of, Warren Buffet can’t buy more of, and Donald Trump can’t build more of. If there’s one thing your daily schedule is ruled by, it’s time. Why would you spend an entire day going from door to door when you can acheive the same results by sending out a direct, targeted mail campaign to the same folks, sitting in your underwear at home and still have time leftover for internet surfing, watching your favorite show on TV, or spending extra time with your kids (my personal favorite)???

• Door knocking is not necessarily cheaper than sending out letters. People assume that letters have to go out in lots of 100. Not true. You can send out as many or as few letters as your budget will allow. With current gasoline prices being what they are, you will probably spend more money going around and knocking on doors all day, using up a tank of gas than you would if you’d mailed the same, targeted group of folks.

• Let’s talk about what you say when the door opens. Can you guarantee me, 100% of the time, that when the door opens you know exactly what to say, can say it in 200 words or less, never fumble or “um” and “uh” your way through the presentation, and answer every single one of the seller’s questions while you’re there? I can…with direct mail. I can tailor my message to say exactly what the seller needs to know about how I can help them with debt relief, job relocation, marriage, etc. and I have as long as I need to get the message perfect. And I can do it for $1.00 per letter. I doubt many can say the same thing about door knocking - especially if you’re just starting out!

Just from these 3 points, I already will make a strong argument for direct mail. I could go on all day long, but will spare you today. But I can hear you now:

“But, I can’t write my own sales letters, besides, what would they look like???”

Maybe you don’t think you can do it. Maybe you need proof.

xxxx Overbend Trail, Suwanee, GA 30024

Yepper. I bought that $341,500 house (Don’t laugh, in Georgia that’s above the median price range) off a $1.00 direct mail letter to the sellers.

I’m getting a 20% response rate on my mailings. The industry standard is 1%. What are you getting?

At any rate, I’m hoping that you’ll see that direct mail can utilize your current marketing budget, whatever that may be…and save you something you can never get back. TIME. Give it a shot. You never know how much money you could be making right now.